Susan Yacapsin McGorry
Associate Professor
Department of Business


Courses

Undergrad
Marketing Research                  Healthcare Marketing
Data Mining                               International Marketing
Electronic Marketing                Knowledge Management

MBA
Marketing Research
Data Mining
Knowledge Management
ECommerce and Internet Marketing  

 

Research Interests
Technology in Education, Service Learning, Non-Profit Marketing
 

Professional Experience
Volunteer for Peace, UNESCO, France
Marketing Associate, Chase Manhattan Bank, New York, NY
Associate Product Manager, AT&T, Bedminster, NJ

 

Professional Memberships
American Marketing Association
Atlantic Marketing Association
Marketing Science Institute

 
Academic Experience
Adjunct Faculty Member, Lehigh University, The Pennsylvania State University
Research Fellow, Lehigh University


Education
B.S. University of Scranton
M.B.A., Ph.D. Lehigh University

Certificates
French Language and Business French, L'Institut de Touraine, Tours, FRANCE
Discrete Choice Modeling, Demand Driven Data, Massachusetts Institute of Technology, Cambridge, MA

Associated Links

Room 269 Dooling
Department of Business
2755 Station Avenue
Center Valley, PA 18034
(610) 282-1100 x1329
sue.mcgorry@.desales.edu